Delta Dental
Project Description
Date
May 31, 2017Client
Delta Dental of WashingtonOverview
Printed handbook for employees to understand and embrace a building location change from suburban Seattle to South Lake Union. Content leveraged for office signage, intranet, and newsletter. Message: We’re moving to a new building downtown. With it comes new processes, new technology, and new opportunities. A bold future is here!Skills
| Messaging framework | A messaging framework is a blueprint for your communications project, be it a website, newsletter, presentation, or the like. It includes: a well defined audience, target outcomes, key messages, and supporting messages. |
| Writing | Writing in this case applies to the callout sections on each photo. |
| Editing | Editing requires careful interpretation of text in order to clarify its meaning. Understanding the intended audience is critical, as well as an eye for re-organizing information for easy reading. |
| Art direction | Art direction is the process of guiding great design. Project purpose, design guidelines, concepts, and concrete inspiration help designers create images that are on target. |
| Collaboration | Jun Young, principal, ZUM Communications, project partner and employer at time of service Ariel Butz, designer |
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