University of Washington
Project Description
Date
March 15, 2019Client
University of Washington CoMotionOverview
Newsletter, social media, and web pages to promote Fundamentals for Startups Friday, CoMotion’s signature weekly event. Resulted in tripling attendance, connecting more people to CoMotion’s innovation services, including membership in its startup incubator, CoMotion Labs. Message: Join us at this free, weekly series featuring notable experts who share startup-related information, experience, and wisdom with our entrepreneurial community.Skills
| Messaging framework | A messaging framework is a blueprint for your communications project, be it a website, newsletter, presentation, or the like. It includes: a well defined audience, target outcomes, key messages, and supporting messages. |
| Writing | Writing is creating meaning with nuanced and skillful use of letters, grammar, and punctuation. You know. |
| Editing | Editing requires careful interpretation of text in order to clarify its meaning. Understanding the intended audience is critical, as well as an eye for re-organizing information for easy reading. |
| Graphic design | I use Adobe Photoshop and Microsoft PowerPoint to design everything from digital ads to posters to e-newsletters. |
| Collaboration | Guest speakers UW CoMotion events team Donna O'Neill, Director of Marketing & Communications, UW CoMotion |
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