SAP Concur
Project Description
Date
January 31, 2017Client
SAP ConcurOverview
Series of infographic guides for Concur employees who want to pursue careers within the marketing department. Content leveraged for newsletter and intranet. Intended to help individual contributors and managers prepare for career conversations in Q1. Message: There are opportunities for career growth at Concur, and your manager will help you identify and work toward your best fit.Skills
| Messaging framework | A messaging framework is a blueprint for your communications project, be it a website, newsletter, presentation, or the like. It includes: a well defined audience, target outcomes, key messages, and supporting messages. |
| Art direction | Art direction is the process of guiding great design. Project purpose, design guidelines, concepts, and concrete inspiration help designers create images that are on target. |
| Editing | Editing requires careful interpretation of text in order to clarify its meaning. Understanding the intended audience is critical, as well as an eye for re-organizing information for easy reading. |
| Collaboration | Jun Young, principal, ZUM Communications, project partner and employer at time of service Ariel Butz, designer |
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