University of Washington
Project Description
Date
September 21, 2019Client
University of Washington CoMotion LabsOverview
Messaging framework, content development, copywriting, and technical execution of blog posts, social media, newsletter, and intranet for University of Washington’s CoMotion Labs, a startup incubator. Results: Doubled number of applications over six months. Filled all seats and established a waitlist.Skills
| Messaging framework | A messaging framework is a blueprint for your communications project, be it a website, newsletter, presentation, or the like. It includes: a well defined audience, target outcomes, key messages, and supporting messages. |
| Writing | Writing in this case applies to all content. |
| Editing | Editing requires careful interpretation of text in order to clarify its meaning. Understanding the intended audience is critical, as well as an eye for re-organizing information for easy reading. |
| Graphic design | I use Adobe Photoshop and Microsoft PowerPoint to design everything from digital ads to posters to e-newsletters. |
| Collaboration | Lara Littlefield, Associate Vice President for Innovation Strategy, UW and Chief Strategy Officer for Global Innovation Exchange Donna O'Neill, Director of Marketing & Communications, UW CoMotion UW CoMotion events team UW CoMotion web developer |
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