Delta Dental
Project Description
Date
November 5, 2016Client
Delta Dental of WashingtonOverview
Newsletter (digital) design and associated style guide for Delta Dental’s internal communications program. Message: Delta Dental will keep you up to speed on all aspects of the business through one convenient monthly newsletter. You’ll be informed, equipped for success, and encouraged to Be Bold.Skills
| Messaging framework | A messaging framework is a blueprint for your communications project, be it a website, newsletter, presentation, or the like. It includes: a well defined audience, target outcomes, key messages, and supporting messages. |
| Writing | Writing in this case applies to all content. |
| Editing | Editing requires careful interpretation of text in order to clarify its meaning. Understanding the intended audience is critical, as well as an eye for re-organizing information for easy reading. |
| Art direction | Art direction is the process of guiding great design. Project purpose, design guidelines, concepts, and concrete inspiration help designers create images that are on target. |
| Graphic design | I use Adobe Photoshop and Microsoft PowerPoint to design everything from digital ads to posters to e-newsletters. |
| Collaboration | Jun Young, principal, ZUM Communications, project partner and employer at time of service Ariel Butz, designer |
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